Office Hours: Will Boom Supersonic Planes Live Up to the Hype? Buying Amazon Stock and Taking a Gap Year Before College

Business Viability

The viability of Boom Supersonic's business model is under scrutiny, with questions about its ambitious marketing claims. Scott Galloway acknowledges the challenges, noting that the company has yet to announce an engine manufacturer or solve the propulsion problem. Despite these hurdles, he remains optimistic due to the company's strong management team and significant capital raised. Galloway highlights the potential for supersonic travel to revolutionize aviation, stating, "If you had supersonic technology 50 years ago, it means the avionics, the propulsion, and the materials would all be dramatically better now." 1

   

Tech Challenges

Technological challenges, particularly in propulsion and range, are significant hurdles for Boom Supersonic. The company has not yet solved these issues, but Scott Galloway believes in the potential for innovation in aviation. He points out that major airlines like United and American have invested in Boom, indicating confidence in its future. Galloway expresses his excitement for the return of supersonic travel, saying, "I think it's time for supersonic travel again and I'm excited about it." 2

   

Investment Views

Investment in Boom Supersonic reflects a broader interest in the potential of supersonic travel. Scott Galloway has personally invested a substantial amount, highlighting the market's potential. He notes that private aviation has expanded beyond the ultra-wealthy, creating a new market for faster travel. Galloway envisions a future where supersonic travel is accessible, stating, "I think there's enormous opportunities for innovation and I think a lot of it comes down to speed." 2