First Time Founders with Ed Elson – Why Caroline Spiegel Built an Audio Erotica App

Authenticity

Caroline Spiegel emphasizes the importance of authenticity in leadership, advocating for a genuine approach rather than conforming to expectations. She believes that being true to oneself is the most effective strategy, both personally and professionally. Caroline shares her personal practices, such as writing and humor, to maintain her individuality and foster a creative work environment 1.

I think a really good thing is to imagine yourself, like, literally, as the customer, completely honestly, and be like, what do you think of this?

--- Caroline Spiegel

This philosophy extends to her business practices, where she trusts her instincts and personal taste to guide decisions 2.

   

Leadership

Caroline's leadership style is deeply rooted in her personal values, focusing on creativity and intuition. She avoids the common trap of "shape-shifting" to meet others' expectations, instead leading from the heart 2. Caroline's approach includes embracing embarrassment as a natural part of entrepreneurship, which she sees as a barrier many fear to cross.

Honestly, no one's thinking about you as much as you think they are. And the cringe passes.

--- Caroline Spiegel

By accepting these challenges, she believes one can grow and succeed in building a company 3.