Office Hours: Why Cars are the Next Battleground for Attention, Advice to a Young Real Estate Investor, and Balancing Fun with Frugality in Your 20s

App Potential

The automotive industry is poised to become a major player in the app economy, yet it hasn't fully capitalized on this opportunity. Scott Galloway highlights the potential for car dashboards to serve as platforms for a new generation of apps, similar to how smartphones revolutionized the tech landscape 1. He questions why automakers have allowed tech giants like Apple and Google to dominate this space instead of developing their own app ecosystems 2. This untapped potential could be a significant revenue stream for the industry, as Galloway notes, "It just seems like a huge cash cow waiting to be milked by the automotive industry."

   

Dashboard Shift

Car dashboards are emerging as the next battleground in the attention economy, with significant implications for traditional app providers. Scott Galloway discusses how General Motors is partnering with Google to develop infotainment systems that could generate substantial revenue through digital subscription services 3. This shift reflects a broader trend where automakers are attempting to reclaim control from tech companies by creating their own operating systems 2. Galloway suggests that the ultimate competition for attention has moved from computer and phone screens to car dashboards, stating, "The next battleground is going to be in cars."