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Published May 20, 2023

No Mercy / No Malice: Struck

Scott Galloway delves into Disney's existential crisis amid evolving media landscapes and technological pressures, while the entertainment industry grapples with a writer's strike influenced by the rise of AI and short-form content, reshaping economic and creative frameworks with platforms like TikTok challenging traditional norms.
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  • AI's Impact

    AI's influence on the entertainment industry is reshaping content creation and job dynamics. highlights the overinvestment in content by streaming platforms, which has led to a surplus of shows and strained profit margins 1. He notes that while writers believe their creativity is uniquely human, their union is less confident, fearing AI's potential to replace human jobs.

    AI won't take your job, but someone who understands AI will.

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    The ongoing writer's strike underscores the tension between technological advancement and job security, with studios leveraging AI to recalibrate streaming economics 1.

       

    New Media Shift

    New media platforms like TikTok and YouTube are redefining consumer preferences, challenging traditional television's dominance. explains that TikTok's short-form videos, created by amateurs, command significant attention, particularly among younger audiences 2. This shift is causing traditional media companies to struggle, with significant financial losses and declining writer salaries.

    The younger the viewer, the more they prefer TikTok to television.

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    As streaming services cut costs and reduce workforce, the industry faces a transformative period, with new media platforms leading the charge 2.

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