Published Oct 6, 2024

First Time Founders with Ed Elson – This Founder Makes Viral TV Shows For TikTok

Scott Galloway converses with Adam Faze, co-founder of Gymnasium, about TikTok's transformative role in entertainment and politics, discussing the platform's ability to innovate storytelling, mobilize communities, and reshape Hollywood's future through rapid content creation and monetization.
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  • TikTok News

    TikTok is rapidly evolving into a significant news platform, with 40% of Gen Z now sourcing their news from it, a substantial increase from 9% in 2020. highlights the potential and pitfalls of this trend, emphasizing the need for more trusted voices and fact-checking to ensure accurate information dissemination 1. He notes that the platform's lack of fact-checking can lead to the spread of misinformation, as users often validate false information through comments rather than seeking external verification 1.

    My only fear about 40% of people getting their news from TikTok is there's very little fact checking on this platform.

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    Faze also discusses the role of politicians on TikTok, praising figures like Congressman Jeff Jackson for effectively engaging with audiences by speaking directly and authentically, rather than relying on trendy, superficial content 2.

       

    Political Impact

    The political landscape is being reshaped by platforms like TikTok, where engagement can lead to tangible policy changes. recounts a successful campaign to mobilize New Yorkers against a proposed rent increase, demonstrating the platform's power to rally public support and influence decisions 3. This example underscores the potential for TikTok to be a tool for political engagement and activism.

    Over 1000 people showed up. And every single person in line I have the video, shakes cheese hand and says, I'm only here because of your video.

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    Faze also touches on the role of algorithms in shaping political discourse, suggesting that while they can foster divisiveness, they also reflect human nature's inherent biases 4. He expresses a desire to bridge divides and promote understanding across political lines, emphasizing the need for genuine dialogue and connection 4.

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