Office Hours: LinkedIn’s Learning Opportunity, P&G and Unilever’s Gangster Move, and Making Cities Affordable

Subscription Models

Scott Galloway explores innovative subscription models for consumer goods companies like P&G and Unilever. He suggests these companies should create a recurring revenue bundle that automatically fulfills household products, offering great value and convenience to customers. This approach could help them adapt to changing consumer preferences and leverage technology for better decision-making 1.

My go-to recommendation is a recurring revenue bundle or subscription that automatically fulfills products across the home.

--- Scott Galloway

Scott also discusses the challenges these companies face with digital transformation and the advertising industrial complex. He notes that activist investors can play a role by joining boards and contributing innovative ideas 2.

   

Rethinking Retail

Scott proposes transforming retail experiences in industries like alcohol by taking inspiration from successful brands like Sephora. He envisions a more engaging and aesthetically pleasing retail environment that enhances the customer experience and product discovery process 3.

I can't figure out why someone hasn't done what Sephora did for the beauty industry to the drinks industry.

--- Scott Galloway

Scott suggests that consumer goods companies could benefit from vertical integration and branded stores, allowing them to bring their brands to life and improve customer engagement. This operational activism involves reconfiguring divisions and structures, which requires significant effort but can lead to substantial rewards 3.