Office Hours: LinkedIn’s Learning Opportunity, P&G and Unilever’s Gangster Move, and Making Cities Affordable

Education Potential

Scott Galloway explores LinkedIn's untapped potential in the education sector, emphasizing its capacity to revolutionize learning through strategic partnerships and certifications. He suggests that LinkedIn could collaborate with innovative universities like ASU or Purdue to offer hybrid learning experiences, combining online and offline elements. This approach could transform LinkedIn into a major player in the $750 billion U.S. education market, leveraging its credibility and capital to create a recurring revenue stream through premium educational products 1.

LinkedIn has been an outstanding asset. But it does feel like an asset that's been lying fallow, that if they were to get into some sort of recurring revenue education offering, they commanded the space they occupy.

--- Scott Galloway

Galloway also envisions LinkedIn evolving into a platform akin to "TikTok meets Masterclass," where content creators could rejuvenate its learning offerings, making it a vibrant hub for professional development 2.

   

Identity Verification

Identity verification on LinkedIn plays a crucial role in maintaining a civil and professional atmosphere, according to Scott Galloway. He argues that the requirement for users to reveal their true identities reduces the likelihood of inappropriate behavior, as individuals are less inclined to engage in misconduct when their real names are attached to their actions. This accountability fosters a more respectful environment compared to other social media platforms 3.

You're less likely to make hateful comments, you're less likely to be a total racist or weirdo or misogynist when your actual identity is on the platform.

--- Scott Galloway

While LinkedIn remains more civil than platforms like Twitter, Galloway notes a slight increase in negative interactions, possibly due to higher user engagement. Nonetheless, he believes that LinkedIn's identity verification is a model that other platforms should emulate to enhance user accountability 3.