Office Hours: The Lab-Grown Diamond Boom, Investment in Women’s Sports, and Deciding Whether to Quit Your Job

Viewership Surge

The rise in viewership for women's sports is undeniable, with significant increases across various events. Scott Galloway highlights that the NCAA women's basketball championship game drew a record 9.9 million viewers, doubling the previous year's audience 1. Similarly, the women's national soccer team's opening game saw a 99% increase in viewership compared to 2019 1. This surge in interest is further evidenced by a 67% rise in WNBA viewership and the fact that female athletes receive twice the social engagement of their male counterparts 1.

According to ESPN, an NCAA women's basketball championship game drew a record audience of 9.9 million TV viewers, twice more than the previous year.

--- Scott Galloway

These statistics underscore the growing popularity and potential of women's sports as a valuable asset class.

   

Investment Appeal

Investing in women's sports is becoming increasingly attractive due to its rising popularity and potential for growth. Scott Galloway argues that the increase in female billionaires over the next two decades will likely lead to more investments in women's sports teams 1. He also notes that advertisers are eager to engage with the growing audience of women's sports, making it a promising area for investment 2.

I would bet, I would argue, is probably a good bet. And that is, first off, just generally speaking, in the ecosystem, there are still a ton of advertisers trying to find a way to get their message in front of people.

--- Scott Galloway

The scarcity value and increasing demand for women's sports content further enhance its investment appeal.