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Published Jan 27, 2025

Prof G Markets: Project Stargate & The Rise of Oracle + Scott’s Stake in La Equidad Football Club

Scott Galloway and Ed Mylett analyze Netflix's strategic growth in the streaming sector and delve into Project Stargate, a groundbreaking tech partnership with OpenAI, Oracle, and SoftBank, spotlighting Oracle's tech industry clout and Elon Musk's challenges. Scott also shares insights from his investment in Colombia's La Equidad Football Club, blending cultural and financial ambitions in Latin America.
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  • Football Ventures

    has joined a group of celebrity investors, including and , to acquire the Colombian soccer team La Equidad. He shares that his motivation stems from a lifelong passion for football and a desire to be part of an ownership group, inspired by the community-focused approach of Reynolds and McElhenney with Wrexham 1. Scott humorously describes himself as the "DUI hire" of the group, acknowledging the attention economy's role in boosting the team's value 2.

    We are taking this team to the top. We are, we are. Literally, we're going to win the Copa Colombia Cup. We're going to win the league for the first time. That's right. And we're just, we're going to have a ton of fun and we're going to try and add some, bring some awareness to a great city, a great country and hopefully a great club.

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    He is excited about the potential for fun and success with the team, planning trips to Colombia and aiming to win the Copa Colombia Cup.

       

    Market Strategy

    Scott's investment in La Equidad aligns with his broader strategy of diversifying into foreign markets, particularly in Latin America. He highlights Colombia's growing economy and cultural appeal, noting the country's 7% growth post-COVID and its vibrant football culture 3. The investment group, led by a "Jonah Hill-like" character, seeks undervalued teams with potential, and Scott sees La Equidad as a promising opportunity in a thriving region 4.

    Cartagena, Medellin. The idea to be part of an investment group where they seem like good citizens, it's a good team that could be, I think, a great team to be part of an owner's group that really seems to care about the community and seem like good guys and a chance to spend more time in Latin America, specifically in Colombia, you know, check, check, check.

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    He believes the investment will not only be financially rewarding but also enrich his personal experiences in the region.

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