Carvana and Corporate Governance, Hollywood vs. Microsoft, and Oddity’s IPO | Prof G Markets

Real Adversary

Scott Galloway argues that Hollywood's real adversary isn't the studio heads but the tech giants profiting from their content. He believes that targeting companies like Microsoft, which have massively benefited from AI tools trained on creative content, would be more effective 1. Scott compares the situation to Native American tribes fighting each other instead of uniting against a common enemy, emphasizing the need to focus on the true source of value extraction.

You are fighting the wrong enemy, your allies, in this fight, you want to go after the deepest pocket in history, and that is the technology that is leveraging generative AI who is crawling your content.

--- Scott Galloway

He suggests that uniting with studio heads and presenting a united front against tech companies is crucial for fair compensation 2.

   

AI Gains

The discussion highlights the immense financial gains tech companies like Microsoft have made through AI tools that utilize Hollywood's content. Scott points out that Microsoft's market value surged by $154 billion in one day due to its AI advancements 3. He urges content creators to demand a share of this wealth, as their work significantly contributes to these AI models.

If you can increase the value of your company by $154 billion in a day, we, the studios and the creators and the actors and the makeup artists and the gaffers and the writers get to share in that.

--- Scott Galloway

Scott believes that the studios and content creators should collaborate with technologists to track and claim their contributions to AI developments 2.

   

Fair Compensation

Scott discusses potential solutions to ensure fair compensation for content creators from tech companies. He references Australia's legislation that mandates tech giants to pay journalists for news content, suggesting a similar approach for Hollywood 4. Scott also emphasizes the importance of unionizing and organizing to negotiate better terms with tech companies.

There's this giant sucking sound of relevance and capital from Hollywood to the valley right now, and they need to get in the way of that airflow instead of warring with each other.

--- Scott Galloway

He advocates for a united front and legal actions to secure a fair share of the profits generated by AI tools using creative content 2.